sponsorship 

"Red Shift have been a perfect partner. Not only are their productions modern and challenging, but they have a clear understanding of the needs of sponsors"
Wayne Hemingway, Founder of Red or Dead (clothed Hamlet:first cut 2000)

Benefits to a business
of sponsoring the arts

 

 

 

 "The arts positively enhance our lives and provide an enormous economic benefit to our country. Sponsoring the arts is a proven, cost effective and highly visible strategic marketing tool. It is one of the most powerful ways to reinforce your corporate image, allowing you to promote your company's name, logo, product or services to a wider community. Furthermore, many businesses use the arts not only to motivate staff and promote teamwork, but also to nurture creativity in the workplace - the key to competitive advantage in the 21st Century"
Arts & Business
RED SHIFT'S PAST PARTNERS:
RED OR DEAD. BECKS BIER. INVERGORDON SINGLE GRAIN. DI SARONNO AMARETTO. EUROSTAR. ROYAL MAIL. LOUIS VUITTON. THISTLE HOTELS. THE BIG ISSUE. NEXT

Direct access
to target market in cost effective way

 

 

 Our audience
Recent research has shown that 95% of Red Shift's audience are in social class ABC1 and 75% are aged between 17-54 years, plus due to the nature of Red Shift's work we often attract young people and school audiences. For a long tour (up to 80 venues) a sponsor has the opportunity to reach an estimated audience of 28,000 (based on 350 seat theatre being the average venue size).

Name awareness
raising visibility through the inclusion of logo/brand names

 

 

 

 

 

 

  Publicity
All Red Shift's productions are publicised on high quality two colour print, designed by the innovative COG Design. Quantities for an 8 week tour are approximately:

100,000 A5 leaflets
5,000 A2 posters
5,000 programmes

In addition we promote productions in postcard and double crown format plus each venue distributes in the region of 10,000 generic brochures.

Print will be distributed via distribution companies in major cities and regionally via venues to libraries, colleges, banks, shops, theatres, cafes, restaurants, museums, galleries, bars, arts venues, inserts into mailings, mailing lists and hand to hand distribution.
 Entertaining/Hospitality Performances can make excellent settings for corporate hospitality and packages can be tailored to suit your needs.
 Staff relations Free tickets or staff evenings can be a brilliant opportunity for fostering enthusiasm among employees which, in turn leads to increased efficiency and effectiveness at work.

 PR opportunities

 

 

 Red Shift will work hard to ensure the event and the sponsor receive maximum press and media coverage. We are regularly covered in national daily and Sunday papers, featured on regional BBC radio and programmes such as BBC R4's Kaleidoscope, Front Row and Loose Ends, and have appeared on BBC Breakfast News, Carlton T.V, HTV Wales, Eye TV and other regional programmes. We always work closely with our sponsors to ensure they get the press credits they deserve.
 Other opportunities Sponsors can also benefit from a prominent acknowledgement in Red Shift mailings and website, joint promotional opportunities, displays and advertising (we regularly advertise in national broadsheet dailies and weeklies).
Enjoyment  Sponsoring Red Shift will be a distinctive, creative and inspiring experience.